Twitter’s former brand advertising head joins Pinterest to help it monetize

Pinterest isn’t showing any signs of slowing down on efforts to monetize its platform. The interest-based social network has hired Nipoon Malhotra to join the company as a product manager. Previously he was head of Twitter’s brand advertising product team.
During his tenure at Pinterest, Malhotra will be working on the platform’s ad technology, which includes offerings like billing and targeting, as well as new formats such as Buyable Pins, Cinematic Pins, and App Pins. He’ll be reporting to Pinterest’s head of product and monetization, Jonathan Shottan.

“With unique insight into consumer intent, a highly engaged audience and a rich, visual experience, Pinterest is one of the most compelling emerging ad platforms today,” said Malhotra in a prepared statement. “I am excited to join the team that is realizing Pinterest’s potential as a major player in the ads space. In addition, Pinterest’s collaborative, yet ambitious, culture stood out for me.”

For nearly three years, Malhotra had been leading the Twitter team responsible for helping advertisers leverage the social network’s technology for products across targeting, formats, insights, and syndication. He also spent a considerable amount of time as a program manager at Microsoft, where he worked on Windows Live OneCare and Bing.

Bringing someone experienced like Malhotra onboard is a signal that the social network wants to really kick up the pace in terms of how it monetizes its platform. It’s also the second hiring announcement the company has made in just a few weeks. At the end of July, Pinterest added former Apple designer Susan Kare to its team; in June, former Facebook engineer Scott Goodson was named the new head of core experience; and in March, Pinterest hired a new M&A executive, former Greycroft Partners principal Kamran Ansari.
Source - venture beat

First Lady Suvra Mukherjee passes away

The HinduThe First Lady had several talents to her credit, including being a highly accomplished vocalist, painter, and author. Photo Courtesy: Rashtrapati Bhavan

She is survived by her husband, the President of India and three children - Abhijit Mukherjee, Indrajit Mukherjee and Sharmistha Mukherjee. 

India’s First Lady Suvra Mukherjee passed away on Tuesday morning at 10.51 am. Wife of President Pranab Mukherjee, she had been ill for sometime and had complained of respiratory problems recently.

PM Narendra Modi Announces R 1.25 Lakh Crore Package for Bihar: 10 Developments

NEW DELHI: Prime Minister Narendra Modi today announced a massive Rs. 1.25 lakh crore financial package for Bihar at a rally, his third in the election-bound state.
Here are the latest developments:
  1. I announce Rs. 1.25 lakh crore package for Bihar... this will change the fate of the state," said the Prime Minister amid thunderous applause and cheers at a government function in Arrah.
  2. An additional Rs. 40,000 crore has been announce for existing projects.
  3. On Monday, union minister Dharmendra Pradhan had said, "Wait for August 18; it will be an important day for Bihar when the prime minister will announce a special package for the state,"
  4. At a rally in Muzaffarpur some weeks ago, PM Modi had said that he would soon announce a big financial package for the development of Bihar, but did not specify when.
  5. Today, he said that he hadn't made that announcement in view of the Parliament's monsoon session that was still in progress.
  6. Earlier, Chief Minister Nitish Kumar, the BJP's main rival in the Bihar elections due by November, had said that he would wait for details before commenting. "I am waiting to see whether the special package will have new projects or merely a repackaging of the old ones," he said.
  7. The Chief Minister also said, "it's a clear-cut violation of cooperative federalism that the state government has been kept in the dark, while BJP leaders are making statements about the PM's special package for the state."
  8. Mr Kumar has repeatedly demanded that Bihar be assigned special category status by the Centre to help develop the poor state. An announcement by the Prime Minister will deny him credit for getting Central funds for the state.
  9. In the Bihar elections, the BJP takes on a coalition led by Mr Kumar that includes Lalu Prasad's Rashtriya Janata Dal, the Congress and other smaller parties.
  10. Nitish Kumar ended a long partnership with the BJP two years ago. In the national election that followed months later, the BJP had almost swept Bihar winning 32 of 40 seats.
Source - NDTV

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