17 Dec 2016

Shri Radha Mohan Singh Visits Outlets of Mother Dairy and Safal to See the Digitalization Drive to Promote Cashless Transaction


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The Union Minister of Agriculture and Farmers Welfare, Shri Radha Mohan Singh, today visited some outlets of Mother Dairy Milk and Safal to see the digitalization drive to promote cashless transaction in New Delhi. Shri Radha Mohan Singh visited Mother Dairy and Safal Booths viz. Booth No. 214 ( near Kanishka Hotel, Ashok Road), Booth No. 217 ( near Himachal Bhawan, Kutir Marg) and Booth No. 238 (Tees January Marg). Shri Radha Mohan Singh made cashless payment of via SBI Mother Dairy Smart Change Cards and E-Wallet to purchase the dairy products at the Mother Dairy Milk and Safal outlets.

Shri Singh enquired about the payment options available in the outlet with the booth operators and saw a demonstration on the ease of purchase through digital mode. The operators expressed their happiness about the options available as they are also relieved of unnecessary cash transaction and the risk associated with the same.
It is worth noting that Before November 8, 2016, the total transaction value was Rs. 13 lakhs. After November 8, 2016, the total transaction value is Rs. 78.84 lakhs. Post demonetization, there has been an increase of 243 % in the number of transactions at mother dairy and safal booths through SBI mother dairy smart change card recording an increase of 336 % in the total value of transactions. Further, post demonetization, there has been an increase of 1363 % in the number of transactions at mother dairy and safal booths through e-wallet recording an increase of 714 % in the total value of transactions

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